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"The Impact of an Integrated Marketing and Manufacturing Innovation."

Glen M. Schmidt, Evan L. Porteus (2000)

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DOI: 10.1287/MSOM.2.4.317.12337

access: closed

type: Journal Article

metadata version: 2020-10-01

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Glen M. Schmidt, Evan L. Porteus:
The Impact of an Integrated Marketing and Manufacturing Innovation. Manuf. Serv. Oper. Manag. 2(4): 317-336 (2000)

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