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"Does depletion trigger buy? Testing a moderated moderated-mediation and ..."

Dawei Liu, Hanjie Huang (2024)

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DOI: 10.1007/S11042-023-18006-W

access: closed

type: Journal Article

metadata version: 2024-08-02

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Dawei Liu, Hanjie Huang:
Does depletion trigger buy? Testing a moderated moderated-mediation and conditional model in the context of live streaming commerce. Multim. Tools Appl. 83(27): 69923-69945 (2024)

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