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"Impact of online word-of-mouth on sales: the moderating role of product ..."

Yuan Meng, Hongwei Wang, Lijuan Zheng (2018)

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DOI: 10.1080/13614568.2018.1460403

access: closed

type: Journal Article

metadata version: 2023-08-15

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Yuan Meng, Hongwei Wang, Lijuan Zheng:
Impact of online word-of-mouth on sales: the moderating role of product review quality. New Rev. Hypermedia Multim. 24(1): 1-27 (2018)

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