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"The role of flow for mobile advergaming effectiveness."

Sara Catalán, Eva Martínez, Elaine Wallace (2019)

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DOI: 10.1108/OIR-06-2018-0198

access: closed

type: Journal Article

metadata version: 2020-10-26

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  dblp key:
  - journals/oir/CatalanMW19
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  - https://dblp.org/rec/journals/oir/CatalanMW19
Sara Catalán, Eva Martínez, Elaine Wallace:
The role of flow for mobile advergaming effectiveness. Online Inf. Rev. 43(7): 1228-1244 (2019)

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