Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"The influence of belonging to virtual brand communities on consumers' ..."

Marcelo Royo-Vela, Paolo Casamassina (2011)

> Home

Details and statistics

DOI: 10.1108/14684521111161918

access: closed

type: Journal Article

metadata version: 2020-05-25

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/oir/Royo-VelaC11
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/oir/Royo-VelaC11
Marcelo Royo-Vela, Paolo Casamassina:
The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word-of-mouth advertising: The ZARA case. Online Inf. Rev. 35(4): 517-542 (2011)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.