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"The influence of belonging to virtual brand communities on consumers' ..."
Marcelo Royo-Vela, Paolo Casamassina (2011)
- Marcelo Royo-Vela, Paolo Casamassina:
The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word-of-mouth advertising: The ZARA case. Online Inf. Rev. 35(4): 517-542 (2011)
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