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"How readers' perceived self-congruity and functional congruity affect ..."

Shih-Ju Wang et al. (2015)

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DOI: 10.1108/OIR-02-2015-0063

access: closed

type: Journal Article

metadata version: 2020-05-25

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Shih-Ju Wang, Chiu-Ping Hsu, Heng-Chiang Huang, Chia-Lin Chen:
How readers' perceived self-congruity and functional congruity affect bloggers' informational influence: Perceived interactivity as a moderator. Online Inf. Rev. 39(4): 537-555 (2015)

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