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"An Innovation Diffusion Approach to Examining the Adoption of Social Media ..."
Stephen Burgess et al. (2017)
- Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens, Scott Bingley:
An Innovation Diffusion Approach to Examining the Adoption of Social Media by Small Businesses: an Australian Case Study. Pac. Asia J. Assoc. Inf. Syst. 9(3): 2 (2017)
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