"Three Stages of Consumers' Multi-Stage Dichotomic Switching Process. ..."

Jussi Nykänen et al. (2021)

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type: Journal Article

metadata version: 2021-08-19

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Jussi Nykänen, Virpi Kristiina Tuunainen, Tuure Tuunanen, Fiona Nah:
Three Stages of Consumers' Multi-Stage Dichotomic Switching Process. Pre-Switch, switch, and post-switch. Scand. J. Inf. Syst. 33(1): 8 (2021)

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