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"Unveiling Marketing Potential: Harnessing Advanced Analytics and Machine ..."

Vikas Ranveer Singh Mahala et al. (2024)

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DOI: 10.1007/S42979-024-02700-Z

access: closed

type: Journal Article

metadata version: 2024-04-24

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  - journals/sncs/MahalaGSK24
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  - https://dblp.org/rec/journals/sncs/MahalaGSK24
Vikas Ranveer Singh Mahala, Neeraj Garg, D. Saxena, Rajesh Kumar:
Unveiling Marketing Potential: Harnessing Advanced Analytics and Machine Learning for Gold Membership Strategy Optimization in a Superstore. SN Comput. Sci. 5(4): 374 (2024)

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