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"Sourcing innovation from your customer: how multinational enterprises use ..."
René Rohrbeck, Fee Steinhoff, Felix Perder (2010)
- René Rohrbeck, Fee Steinhoff, Felix Perder:
Sourcing innovation from your customer: how multinational enterprises use Web platforms for virtual customer integration. Technol. Anal. Strateg. Manag. 22(2): 117-131 (2010)
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