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"The Effects of Negative Online Reviews on Consumer Perception, Attitude ..."

Hsiu-Li Liao, Zhen-Yu Huang, SuHoun Liu (2021)

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DOI: 10.1145/3426883

access: closed

type: Journal Article

metadata version: 2021-12-25

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Hsiu-Li Liao, Zhen-Yu Huang, SuHoun Liu:
The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM. ACM Trans. Asian Low Resour. Lang. Inf. Process. 20(3): 51:1-51:21 (2021)

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