"Advertiser-First: A Receding Horizon Bid Optimization Strategy for Online ..."

Ke Fang et al. (2025)

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DOI: 10.1109/TCSS.2024.3476694

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type: Journal Article

metadata version: 2025-07-06

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Ke Fang, Hao Liu, Chao Li, Junfeng Wu, Yang Tan, Qiuqiang Lin, Qingyu Cao:
Advertiser-First: A Receding Horizon Bid Optimization Strategy for Online Advertising. IEEE Trans. Comput. Soc. Syst. 12(3): 1132-1144 (2025)

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