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"User adaptation to interactive advertising formats: The effect of previous ..."

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda (2017)

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DOI: 10.1016/J.TELE.2017.04.006

access: closed

type: Journal Article

metadata version: 2023-03-11

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Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda:
User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors. Telematics Informatics 34(7): 961-972 (2017)

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