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"Personalization or Codification? A Marketing Perspective to Optimize ..."

Kah-Hin Chai, James F. Nebus (2012)

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DOI: 10.1109/TEM.2010.2058855

access: closed

type: Journal Article

metadata version: 2017-06-14

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Kah-Hin Chai, James F. Nebus:
Personalization or Codification? A Marketing Perspective to Optimize Knowledge Reuse Efficiency. IEEE Trans. Engineering Management 59(1): 33-51 (2012)

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