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"Personalization or Codification? A Marketing Perspective to Optimize ..."
Kah-Hin Chai, James F. Nebus (2012)
- Kah-Hin Chai
, James F. Nebus:
Personalization or Codification? A Marketing Perspective to Optimize Knowledge Reuse Efficiency. IEEE Trans. Engineering Management 59(1): 33-51 (2012)
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