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"Market Uncertainty and Dynamic New Product Launch Strategies: A System ..."

Anna Shaojie Cui, Meng Zhao, T. Ravichandran (2011)

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DOI: 10.1109/TEM.2010.2100822

access: closed

type: Journal Article

metadata version: 2023-09-30

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Anna Shaojie Cui, Meng Zhao, T. Ravichandran:
Market Uncertainty and Dynamic New Product Launch Strategies: A System Dynamics Model. IEEE Trans. Engineering Management 58(3): 530-550 (2011)

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