"Value Co-creation in Sports Live Streaming Platforms: A Microfoundations ..."

Haoyu Liu et al. (2024)

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DOI: 10.1109/TEM.2022.3204451

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type: Journal Article

metadata version: 2025-10-15

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Haoyu Liu, Kim Hua Tan, Ajay Kumar, Sanjay Kumar Singh, Leanne Chung:
Value Co-creation in Sports Live Streaming Platforms: A Microfoundations Perspective. IEEE Trans. Engineering Management 71: 12674-12685 (2024)

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