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"How Cognitive Bias Prevents Serendipity in New Product Development (and ..."
Paul Trott, Paul Ellwood, David Baxter (2024)
- Paul Trott, Paul Ellwood, David Baxter:
How Cognitive Bias Prevents Serendipity in New Product Development (and What to Do About It). IEEE Trans. Engineering Management 71: 11269-11281 (2024)
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