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"Unraveling the Effect of Competing Product Reviews on Consumer Choice and ..."
Ying Zhang, Khim Yong Goh, Qingliang Wang (2023)
- Ying Zhang, Khim Yong Goh, Qingliang Wang:
Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types. IEEE Trans. Engineering Management 70(10): 3315-3329 (2023)
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