Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Leveraging advertising to a higher dimension: experimental research on the ..."

Laurens De Gauquier et al. (2019)

> Home

Details and statistics

DOI: 10.1007/S10055-018-0344-5

access: closed

type: Journal Article

metadata version: 2020-10-26

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/vr/GauquierBWK19
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/vr/GauquierBWK19
Laurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck:
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions. Virtual Real. 23(3): 235-253 (2019)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.