"Der Zuschnitt von Werbung auf die Zielgruppe älterer Menschen."

Rahel Bieri, Arnd Florack, Martin Scarabis (2006)

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DOI: 10.1026/1617-6383.18.1.19

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type: Journal Article

metadata version: 2020-05-13

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Rahel Bieri, Arnd Florack, Martin Scarabis:
Der Zuschnitt von Werbung auf die Zielgruppe älterer Menschen. Z. für Medienpsychologie 18(1): 19-30 (2006)

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