"360-Grad-Personas zur kundenorientierten Entwicklung von Mobilitäts- ..."

Stefanie Alex (2023)

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DOI: 10.24355/DBBS.084-202311081133-0

access: closed

type: Book or Thesis

metadata version: 2024-10-15

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Stefanie Alex:
360-Grad-Personas zur kundenorientierten Entwicklung von Mobilitäts- und automobilen Finanzdienstleistungen: Konzeption, Umsetzung und Anwendung (360°-Personas for customer-orientated Development of mobility and financial services: conception, implementation and application). Braunschweig University of Technology, Germany, 2023

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