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"Computergestützte Entscheidungshilfen im Marketing: die Intergration ..."
Martin Both (1989)
- Martin Both:
Computergestützte Entscheidungshilfen im Marketing: die Intergration informationsorientierter, modellorientierter und wissensbasierter Ansätze im Rahmen eines Systems zur Unterstützung der Analyse von Marketingdaten. Karlsruhe Institute of Technology, Germany, Lang 1989, ISBN 978-3-631-41997-7, pp. 1-427
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