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"How advocacy and interactivity facilitate customer value co-creation ..."
Ramón Gutiérrez-Sánchez (2022)
- Ramón Gutiérrez-Sánchez:
How advocacy and interactivity facilitate customer value co-creation behaviour in Instagram: a micro-perspective of unplanned and voluntary usage of hedonic social networking sites. Open University of Catalonia, Spain, 2022
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