"Brand equity assessment: a computational model for mining consumer ..."

Demitrios Pournarakis (2017)

> Home

Details and statistics

DOI: —

access: closed

type: Book or Thesis

metadata version: 2024-01-17

- view
  - electronic edition via handle.net
- export record
  dblp key:
  - phd/gr/Pournarakis17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/phd/gr/Pournarakis17
Demitrios Pournarakis:
Brand equity assessment: a computational model for mining consumer perceptions in social media. Athens University Economics and Business, Greece, 2017

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.