"Enhancing Multisensory Experience and Brand Value: Key Determinants for ..."

Svetlana Bialkova (2023)

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DOI: 10.1007/978-3-031-05804-2_7

access: closed

type: Part in Book or Collection

metadata version: 2023-06-26

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Svetlana Bialkova:
Enhancing Multisensory Experience and Brand Value: Key Determinants for Extended, Augmented, and Virtual Reality Marketing Applications. Everyday Virtual and Augmented Reality 2023: 181-195

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