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Hoon Seok Choi
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2020 – today
- 2026
[j12]Hoon Seok Choi
:
Apple doesn't fall far from the tree: Effect of extrinsic factors of online reviews on predicting useless reviews. Electron. Commer. Res. 26(1): 121-146 (2026)
[j11]Hoon Seok Choi
, Emmanuel W. Ayaburi:
Effect of corporate reputation and coopetitive branding strategy on digital products sales: Evidence from digital video game industry. Int. J. Inf. Manag. 86: 102975 (2026)- 2025
[j10]Hoon Seok Choi
, Steven Leon:
When trust cues help helpfulness: investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform. Electron. Commer. Res. 25(3): 1657-1684 (2025)
[j9]Hoon Seok Choi
, Eui Jun Jeong, Dan J. Kim:
What makes video gaming productive or addictive? Differential effect of self-determined motivation and need frustration on adolescents' video gaming. Inf. Manag. 62(7): 104186 (2025)- 2024
[j8]Hoon Seok Choi
:
Do extraordinary claims require extraordinary evidence? Differential effect of trust cues on helpfulness by review extremity: an empirical study using big data. Eur. J. Inf. Syst. 33(1): 19-40 (2024)- 2022
[j7]Hoon Seok Choi
, Michele Maasberg:
An empirical analysis of experienced reviewers in online communities: what, how, and why to review. Electron. Mark. 32(3): 1293-1310 (2022)
[j6]Hoon Seok Choi
, Darrell Carpenter, Myung S. Ko:
Risk Taking Behaviors Using Public Wi-Fi™. Inf. Syst. Frontiers 24(3): 965-982 (2022)
[j5]Hoon Seok Choi, Shin-Yuan Hung, Cheng-Yung Peng, Charlie C. Chen:
Different Perspectives on BDA Usage by Management Levels. J. Comput. Inf. Syst. 62(3): 503-515 (2022)- 2021
[j4]Shin-Yuan Hung, Charlie C. Chen, Hoon Seok Choi, Peter Ractham:
A holistic framework to examine the impact of user, organizational and data factors on the use of big data analytics systems. Inf. Res. 26(4) (2021)- 2020
[j3]Hoon Seok Choi, Steven Leon:
An empirical investigation of online review helpfulness: A big data perspective. Decis. Support Syst. 139: 113403 (2020)
2010 – 2019
- 2018
[j2]Hoon Seok Choi, Myung S. Ko, Dawn Medlin, Charlie Chen:
The effect of intrinsic and extrinsic quality cues of digital video games on sales: An empirical investigation. Decis. Support Syst. 106: 86-96 (2018)- 2015
[c4]Hoon Seok Choi:
Pricing Strategies of Mobile Apps and Their Effects on Piracy: An Empirical Study. HICSS 2015: 3317-3325- 2014
[j1]Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi:
Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play. J. Manag. Inf. Syst. 31(3): 326-354 (2014)- 2013
[c3]Hoon Seok Choi, Darrell Carpenter:
Connecting to Unfamiliar Wi-Fi Hotspots - A Risk Taking Perspective. AMCIS 2013
[c2]Hoon Seok Choi, Jan Clark:
Minimizing Conformity in Focus Group for Software Development. AMCIS 2013- 2012
[c1]Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi:
An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market. ICIS 2012
Coauthor Index

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