"Effect of corporate reputation and coopetitive branding strategy on ..."

Hoon Seok Choi, Emmanuel W. Ayaburi (2026)

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DOI: 10.1016/J.IJINFOMGT.2025.102975

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type: Journal Article

metadata version: 2025-10-06

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Hoon Seok Choi, Emmanuel W. Ayaburi:
Effect of corporate reputation and coopetitive branding strategy on digital products sales: Evidence from digital video game industry. Int. J. Inf. Manag. 86: 102975 (2026)

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