"Uso de CRM Social para mejorar Campañas de Marketing Dirigido en ..."

Víctor Wilfredo Bohórquez López, Edwin Huaynate, Christiam Mendez (2018)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-10-22

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  - conf/amcis/LopezHM18
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Víctor Wilfredo Bohórquez López, Edwin Huaynate, Christiam Mendez:
Uso de CRM Social para mejorar Campañas de Marketing Dirigido en Sector Minorista - Use of Social CRM to improve Targeted Marketing Campaigns in the Retail Sector. AMCIS 2018

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