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"Success Factors in Micro-Celebrity Endorsement: The Role of Informational ..."

Wei Yang, Choon Ling Sia (2020)

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DOI: 10.1007/978-3-030-50341-3_42

access: closed

type: Conference or Workshop Paper

metadata version: 2020-12-29

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  dblp key:
  - conf/hci/0016S20
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Wei Yang, Choon Ling Sia:
Success Factors in Micro-Celebrity Endorsement: The Role of Informational and Narrative Content in Product Recommendation. HCI (24) 2020: 562-575

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