"The Relationship Between Gamification, Brand Engagement and Brand Equity."

Nannan Xi, Juho Hamari (2019)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/XiH19
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/XiH19
Nannan Xi, Juho Hamari:
The Relationship Between Gamification, Brand Engagement and Brand Equity. HICSS 2019: 1-10

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