"Some things are just better rich: how social commerce feature richness ..."

Thomas Friedrich, Sebastian Schlauderer, Sven Overhage (2021)

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DOI: 10.1007/S12525-019-00374-7

access: closed

type: Journal Article

metadata version: 2021-06-01

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Thomas Friedrich, Sebastian Schlauderer, Sven Overhage:
Some things are just better rich: how social commerce feature richness affects consumers' buying intention via social factors. Electron. Mark. 31(1): 159-180 (2021)

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