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"Do bad experiences loom larger than good ones? The role of prior purchase ..."

Nils Siegfried, Nane Winkler, Alexander Benlian (2020)

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DOI: 10.1080/12460125.2020.1766235

access: closed

type: Journal Article

metadata version: 2020-07-31

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Nils Siegfried, Nane Winkler, Alexander Benlian:
Do bad experiences loom larger than good ones? The role of prior purchase experiences on the effectiveness of IS certifications. J. Decis. Syst. 29(2): 79-101 (2020)

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