"Integrating Textual Information into Models of Choice and Scaled Response ..."

Hyowon Kim, Greg M. Allenby (2022)

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DOI: 10.1287/MKSC.2021.1337

access: closed

type: Journal Article

metadata version: 2022-08-25

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Hyowon Kim, Greg M. Allenby:
Integrating Textual Information into Models of Choice and Scaled Response Data. Mark. Sci. 41(4): 387-402 (2022)

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