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ORCIDMarketing Science, Volume 41
Volume 41, Number 1, January - February 2022
- Olivier Toubia
:
Editorial: A New Chapter or a New Page for Marketing Science? 1-6
- Vilma Todri:
Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior. 7-18 - Jaeung Sim, Daegon Cho, Youngdeok Hwang, Rahul Telang:
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption. 19-32 - Jessica Fong, Megan Hunter:
Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance. 33-50 - Ganesh Iyer, Zemin (Zachary) Zhong:
Pushing Notifications as Dynamic Information Design. 51-72 - Behnaz Bojd, Hema Yoganarasimhan:
Star-Cursed Lovers: Role of Popularity Information in Online Dating. 73-92 - Yufeng Huang:
Tied Goods and Consumer Switching Costs. 93-114 - Fei Long, Kinshuk Jerath, Miklos Sarvary:
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising. 115-138 - Alina Ferecatu, Arnaud De Bruyn:
Understanding Managers' Trade-Offs Between Exploration and Exploitation. 139-165 - Yuxin Chen, Qihong Liu:
Signaling Through Advertising When an Ad Can Be Blocked. 166-187 - Christof Naumzik, Stefan Feuerriegel, Markus Weinmann:
I Will Survive: Predicting Business Failures from Customer Ratings. 188-207
Volume 41, Number 2, March - April 2022
- Kanishka Misra, Vishal Singh, Qianyun (Poppy) Zhang:
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act. 211-229 - Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé, Shirsho Biswas:
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic. 230-242 - Jorge Ale Chilet, Sarah Moshary:
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations. 243-270 - Brett Hollenbeck, Renato Zaterka Giroldo:
Winning Big: Scale and Success in Retail Entrepreneurship. 271-293 - Avery M. Haviv:
Consumer Search, Price Promotions, and Counter-Cyclic Pricing. 294-314 - Sylvia Hristakeva:
Determinants of Channel Profitability: Retailers' Control over Product Selections as Contracting Leverage. 315-335 - Yi Qian, Hui Xie:
Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples. 336-360 - Botao Yang, Sha Yang, Shantanu Dutta:
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools. 361-379 - Sreya Kolay, Rajeev K. Tyagi:
Optimal Bundling of Events. 380-400 - Ryan Dew, Asim Ansari, Olivier Toubia:
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design. 401-425
Volume 41, Number 3, May - June 2022
- Tesary Lin, Sanjog Misra:
Frontiers: The Identity Fragmentation Bias. 433-440 - Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Daniel Dan:
Frontiers: Supporting Content Marketing with Natural Language Generation. 441-452 - Bryan K. Bollinger, Kenneth T. Gillingham, A. Justin Kirkpatrick, Steven Sexton:
Visibility and Peer Influence in Durable Good Adoption. 453-476 - Bita Hajihashemi, Amin Sayedi, Jeffrey D. Shulman:
The Perils of Personalized Pricing with Network Effects. 477-500 - Soheil Ghili:
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance. 501-527 - Anthony J. Dukes, Qihong Liu, Jie Shuai:
Skippable Ads: Interactive Advertising on Digital Media Platforms. 528-547 - A. Yesim Orhun, Tong Guo, Andreas Hagemann:
Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard. 548-574 - Hee Mok Park, Joseph Pancras:
Social and Spatiotemporal Impacts of Casino Jackpot Events. 575-592 - Amy Pei, Dina Mayzlin:
Influencing Social Media Influencers Through Affiliation. 593-615 - Shuo Zhang, Tat Y. Chan, Xueming Luo, Xiaoyi Wang:
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption. 616-636 - Calogero Brancatelli, Adrian Fritzsche, Roman Inderst, Thomas Otter:
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data. 637-656 - Karl Akbari, Udo Wagner:
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017). 657 - Yuxin Chen, Oded Koenigsberg, Z. John Zhang:
Rejoinder on "Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)". 658
Volume 41, Number 4, July - August 2022
- Tesary Lin:
Valuing Intrinsic and Instrumental Preferences for Privacy. 235-253 - Ganesh Iyer, Shubhranshu Singh:
Persuasion Contest: Disclosing Own and Rival Information. 254-281 - Bart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo:
Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry. 282-304 - Apostolos Filippas, John J. Horton, Joseph M. Golden:
Reputation Inflation. 305-317 - Christian Peukert, Stefan Bechtold, Michail Batikas, Tobias Kretschmer:
Regulatory Spillovers and Data Governance: Evidence from the GDPR. 318-340 - Gui Liberali, Alina Ferecatu:
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models. 341-366 - Tat Chan, Naser Hamdi, Xiang Hui, Zhenling Jiang:
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax. 367-386 - Hyowon Kim, Greg M. Allenby:
Integrating Textual Information into Models of Choice and Scaled Response Data. 387-402 - Yi Liu, Pinar Yildirim, Z. John Zhang:
Implications of Revenue Models and Technology for Content Moderation Strategies. 403-419 - Mingyung Kim, Eric T. Bradlow, Raghuram Iyengar:
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights. 420-438
Volume 41, Number 5, September - October 2022
- Anocha Aribarg, Tat Y. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur:
Editorial: Next Steps for Frontiers in Marketing Science. 871-872
- Matthew McGranaghan, Jura Liaukonyte, Kenneth C. Wilbur:
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. 873-895 - Sherry He, Brett Hollenbeck, Davide Proserpio:
The Market for Fake Reviews. 896-921 - Liang Guo:
Strategic Communication Before Price Haggling: A Tale of Two Orientations. 922-940 - Jiyeon Hong, Paul R. Hoban:
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach. 941-965 - James D. Dana Jr., Kevin R. Williams:
Intertemporal Price Discrimination in Sequential Quantity-Price Games. 966-981 - Sebastián Araya, Andrés Elberg, Carlos Noton, Daniel Schwartz:
Identifying Food Labeling Effects on Consumer Behavior. 982-1003 - Maferima Touré-Tillery, Lili Wang:
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior. 1004-1024
Volume 41, Number 6, November - December 2022
- Yang Wang, Marco Shaojun Qin, Xueming Luo, Yu (Eric) Kou:
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media. 1029-1044 - Jacquelyn S. Thomas, Pradeep K. Chintagunta:
Invited Commentary - "How Support for Black Lives Matter Impacts Consumer Responses on Social Media". 1045-1052 - Yang Wang, Marco Shaojun Qin, Xueming Luo, Yu (Eric) Kou:
Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses. 1053-1056 - Diego Aparicio, Duncan Simester:
Price Frictions and the Success of New Products. 1057-1073 - Ron Berman, Ayelet Israeli:
The Value of Descriptive Analytics: Evidence from Online Retailers. 1074-1096 - Xi Li, Zibin Xu:
Superior Knowledge, Price Discrimination, and Customer Inspection. 1097-1117 - Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek:
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India. 1118-1144 - Sreya Kolay, Greg Shaffer:
Slotting Fees and Price Discrimination in Retail Channels. 1145-1162 - Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta, Sanjay K. Dhar:
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales. 1163-1180
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