"Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter ..."

Yang Wang et al. (2022)

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DOI: 10.1287/MKSC.2022.1407

access: closed

type: Journal Article

metadata version: 2023-01-31

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Yang Wang, Marco Shaojun Qin, Xueming Luo, Yu (Eric) Kou:
Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses. Mark. Sci. 41(6): 1053-1056 (2022)

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